AI Search Engines Challenging Google

With the rise of AI-powered search engines like Perplexity and ChatGPT-integrated search, Google’s dominance in the search industry faces a real challenge. AI models are offering more personalized, context-aware results, changing the way users interact with search engines.

Some analysts believe that AI-powered search could disrupt Google’s ad-based revenue model. As AI chatbots become more sophisticated, users may no longer need to click on traditional web links, impacting the core of Google's business strategy.